We
are pleased to introduce our most recent investment,
Coremetrics, a San Mateo, CA-based developer of an on-demand
web analytics platform that enables organizations to
understand prospect and customer behavior at their web sites
and capitalize on that knowledge to create profitable customer
relationships. The company's technology features a unique data
warehousing approach that captures and stores all of the
organization's web site traffic data. Coremetrics leverages
this database of individual behavior by applying sophisticated
analytics to deliver actionable results for optimizing
customer interaction across all of an organization's online
experience, including marketing and cross-selling activities.
Coremetrics has built a suite of industry-specific
applications for financial services, retail and travel
verticals that offer tailored reporting, analysis and industry
benchmarking tools, as well as the ability to optimize various
types of online marketing campaigns. Offered as "software as a
service", Coremetrics' solutions enable cost efficient access
to comprehensive customer behavior data, creating a foundation
for managing intelligent interactions with current and
potential customers. Coremetrics services more than 600 brands
and has delivered over $300 million in documented ROI in the
past two years.
If you
would like to learn more about FTVentures' latest investment,
Coremetrics, please contact Eric Byunn at ebyunn@ftventures.com
or 415-229-3052.
Please
click this link to read the press release regarding this
transaction. Read
more
